New York, June 23, 2008 — InfoReach, a leading provider of execution management service technology (EMS), today announced its growing international expansion with the opening of its Amsterdam office. Led by Cognizant and Infopulse trading veteran Peter Van Wely, the office will enable InfoReach to better serve its rapidly growing client base in Europe.

Peter was recently responsible for the capital markets business unit of Cognizant’s European operations. Prior to that Peter was the commercial director of InfoPulse Holding and member of its board with over 150 employees. InfoPulse focused on the financial sector, mainly trading and order management solutions. It was sold in 2004 to Cognizant, a NASDAQ traded IT services company that specialized in offshore outsourcing. Peter’s task was to integrate his unit into Cognizant and develop trading and connectivity applications for the capital markets sector. His leadership and success in this area is well known as he built Cognizant into a multi million-euro company.

“Peter brings a wealth of experience that will help InfoReach continue to move forward and grow,” said Allen Zaydlin, CEO of InfoReach. “He is well acquainted with our products as his former firm, InfoPulse, partnered with InfoReach on distributing and integrating the InfoReach FIX engine (FIX protocol engine) back in 2000. That partnership continued as InfoPulse was merged into Cognizant.” As head of the new European office Peter is charged with building European sales and service operations of InfoReach. “I’m very excited to be joining InfoReach,” said Mr. Van Wely. “I am honored to be a part of such an experienced senior management team and I look forward to working closely with Allen on new sales and service operations in the year ahead.”

About InfoReach

InfoReach is an innovative company focused on providing leading software solutions for the electronic trading of financial securities. Established in 1995, InfoReach promptly recognized industry technology trends and created its product line of the InfoReach FIX Engine (FIX protocol engine) and the InfoReach TMS (Trade Management System). InfoReach’s products are open, scalable and a flexible solution for firm-wide order execution and management. An abundant array of features combined with committed support has made InfoReach the technology of choice for many major buy and sell side financial institutions. InfoReach works with more than 70 of the largest financial institutions in the global marketplace including Credit Suisse, UBS and ITG, Jeffries and Lehman Brothers and employs a staff of over 30 industry professionals in offices throughout the U.S. and Europe.

For more information please contact InfoReach at, or call Mike Libecci at 212-269-2722



Jan Hunter
Hunter & Co Communications