CHICAGO/AMSTERDAM, Oct. 23, 2002 — As world financial markets rapidly adopt financial information exchange (FIX) protocol to facilitate electronic trading, InfoReach, Inc. and Infopulse Financial Markets ( are providing local FIX connectivity in Europe. The two companies have just signed an agreement giving Infopulse exclusive rights to distribute InfoReach FIX Engine in the Netherlands, France, Portugal, Germany and Belgium.

“We had been looking for a partner that would help us to expand our presence in Europe for quite some time,” said Allen Zaydlin, CEO of InfoReach. “But we needed to be sure the quality of integration and support services matched the quality of our products, so we were very cautious in our partner selection.”

Infopulse first encountered InfoReach FIX engine while working on the Euronext’s FIX gateway project. “With the increasing reliance on FIX in the U.S., we expect tremendous growth in the use of FIX protocol in Europe as well,” said Peter van Wely, Commercial Director of Infopulse. “InfoReach FIX engine is an excellent addition to our growing line of products and is perfectly aligned with our area of competence.”

After evaluating several leading vendors, Infopulse chose to partner with InfoReach because of InfoReach FIX engine’s proven track record with prominent banks and brokers, along with InfoReach’s solid support and the product’s attractive pricing.

“InfoReach attracted us as a company that values the same business principals as Infopulse: quality of products and services,” van Wely explained.

About InfoReach, Inc.

Headquartered in Chicago, InfoReach is well known for its InfoReach FIX Engine, already in use at 22 shops including Barclays Capital, Bank of America, Credit Lyonnais Securities, G-Trade, CT&S, Jakarta Stock Exchange and UBS O’Connor. InfoReach’s industry-leading trade management and execution systems complete the InfoReach TMS product, which supports trading of single and baskets of multiple classes of securities, allows for the automation of execution and trading strategies, and provides built-in algorithms for automated trading.

About Infopulse Financial Markets B.V.

An independent Dutch software company, Infopulse Group has over 200 employees and offices in four countries, specializing in trading, connectivity and order management solutions for the banking and brokerage sector. The company’s Infopulse Financial Markets division concentrates on providing front-end trading solutions for the growing Euronext equity market. Infopulse develops its NexSeries products in close cooperation with its leading customers, ensuring a tight fit with market needs.


Allen Zaydlin
InfoReach, Inc.
312-332-7740 ext. 2000

Peter van Wely
Infopulse Financial Markets B.V.
+31 (499) 33 66 00