How We Started

In the early 1990s, good college friends Allen Zaydlin and Vitaly Shatsky were consultants commissioned to build an electronic trading system for one of the world's largest investment banks. The software was based on a new protocol for messaging called Financial Information Exchange (FIX). Now known as a FIX Engine, their solution allowed the bank to electronically exchange financial information faster, at higher volumes, thus securing a tactical advantage in Straight-Through Processing (STP).

As FIX gained worldwide acceptance as a messaging standard, it ignited a global explosion in electronic trading. And it compelled Allen and Vitaly to pursue what ultimately became an obsession: more efficient electronic trading.

Realizing that FIX could be the foundation for technology to monitor and control the entire trade process, the astute duo founded InfoReach to develop end-to-end electronic trading solutions.

Layer by layer, Allen and Vitaly crafted a three-tier architecture that could support high-performance, multi-asset trading. They engineered it to be configurable and scalable to ensure maximum efficiency under any circumstance. And in the long, painstaking process, they each bestowed upon the other the honorary title of "Efficionado"-an aficionado of efficiency. Their oft-neglected spouses were not amused.

With the foundation firmly in place, InfoReach assembled a top-tier group of developers to launch one of the world's first multi-asset, broker-neutral trading platforms. Dubbed InfoReach Trade Management System (TMS), it combined order entry, rule-based trading, order management and FIX connectivity in a single platform. And it was an immediate success with institutions who wanted a trade-ready solution with a user-friendly interface.

The TMS cemented InfoReach's position as a leader in enterprise-strength trade solutions. So our decidedly democratic founders Allen and Vitaly then set their sights on delivering technology that could help any firm compete in the markets-regardless of size or IT infrastructure. The pursuit of efficiency continued!

The rest, as they say, is history. InfoReach added more staff and rolled out "all-in-one" solutions that provided small- to mid-sized firms with all the trading tools and global market connectivity they needed-without the time and cost of building and maintaining their own IT infrastructure. It was the silver bullet the industry needed, putting more efficient trade execution in reach of all.

Today, InfoReach offers a full suite of solutions for electronic, algorithmic and high-frequency trade analysis, management and execution. They connect to more than 140 brokers, ECNs, MTFs, exchanges, ATSs, dark pools and other major sources of global liquidity for equities, options, futures and forex. And they're backed by a legendary support staff that includes all but two of the original development team.

Now together for more than 20 years, all the InfoReach team members have become certified "Efficionados." One might even say that their obsession is contagious. It has spawned a new legion of followers-InfoReach clients who appreciate the full power of technology that was built without compromise to optimize every aspect of trading.